Designing Enjoei’s Cashback Experience
Year
2024
Tools
Figma
Role
Product Designer
Enjoei offered various buyer incentives, such as promo codes, shipping subsidies, and time-limited offers, all aimed at driving immediate conversions. However, these strategies lacked mechanisms focused on long-term buyer retention.
Challenges
To address this gap, we set out to design a scalable and sustainable incentive model that would promote repeat purchases while aligning with the company’s business goals.
My Role
I was involved in the project from concept to final delivery, contributing to user journey mapping, information architecture, flow design and prototypes.
Research & Discovery
The project began with a research and discovery phase, where we analyzed cashback and loyalty programs across similar platforms and reviewed internal data to identify behavior patterns among recurring buyers. These insights helped shape our strategy for a more retention-oriented solution.
Design Solution
We created a cashback feature in the form of non-withdrawable credits automatically earned with every purchase. The concept is simple: buyers receive a percentage of their purchase back as platform credits, which become available once the order is approved and the seller is paid.
These credits can be used to pay up to 20% of the total amount on a future purchase, creating a clear incentive for buyers to return and continue shopping on the platform.
Impact
Ultimately, the cashback system served as a native loyalty mechanism, increasing buyer retention without raising acquisition costs. It established a self-sustaining incentive loop that deepened engagement while keeping value circulating within the Enjoei ecosystem.
Team
Designer Lead:
Content Designer:
Illustration: